Zita is a
family-owned
eyeglass store
in the city center
of Bratislava
This small eyeglass store, founded in 2017,
has a big ambition to become one of the
most popular professional optical stores
in town. It’s named after the co-owner and
optician Zita Grigarová. It offers the world’s
best designer glasses and professional eye
examination.
The logotype hides the symbol of an eye, and
also refers to old techniques of eye examination
when people needed to indicate the direction
of the examination letters.
With so many opticians around, it’s hard
to step into the business with something
unique. We chose to take the path of
debranding. Clear, transparent brand
system, with an emphasis on quality
materials, which expresses itself mainly
through copywriting, letters and simple
typography.
"We really appreciate the collaboration with Michal, because there wasn’t the traditional client-designer
barrier between us. From the beginning, he approached ZITA like his own project and didn’t hesitate to
sacrifice more hours of his time to reach the desired goal."
Daniel Grigar
Co-owner of Zita
Daniel Grigar
Co-owner of Zita
My name is Michal Slovák and I am a senior graphic designer
based in Slovak Republic. My specialties are branding and
packaging.
In my 9+ years of experience I have worked with companies from Honduras to California, from New York to Prague, from Bratislava to Melbourne.
My design for LYRA Chocolate has won the Packaging of the Year 2017 Award for the best food packaging design in Czech and Slovak Republic and WorldStar Packaging Award. In 2018, the packaging design for Lyra Chocolate Naša Collection was awarded the Slovak National Design Award. In 2020, I was member of the international jury for Zlin Design Week. As of 2021 my designs have been printed on more than 40 million packages.
contact me
In my 9+ years of experience I have worked with companies from Honduras to California, from New York to Prague, from Bratislava to Melbourne.
My design for LYRA Chocolate has won the Packaging of the Year 2017 Award for the best food packaging design in Czech and Slovak Republic and WorldStar Packaging Award. In 2018, the packaging design for Lyra Chocolate Naša Collection was awarded the Slovak National Design Award. In 2020, I was member of the international jury for Zlin Design Week. As of 2021 my designs have been printed on more than 40 million packages.
I was featured on Dieline,
Packaging of the World,
Lovely package,
World Packaging Design,
DeTePe,
Sketcher,
Grafika,
Fičí SME,
interez,
Denník N and
Rádio Devín.
In 2013 I co-founded a beverage company Jablčnô
which produces genuine apple cider. We’ve been
featured on Forbes,
Trend and
HN.
contact me