Zita is a
family-owned
eyeglass store
in the city center
of Bratislava

Zita
Zita
This small eyeglass store, founded in 2017, has a big ambition to become one of the most popular professional optical stores in town. It’s named after the co-owner and optician Zita Grigarová. It offers the world’s best designer glasses and professional eye examination.
Zita Zita
The logotype hides the symbol of an eye, and also refers to old techniques of eye examination when people needed to indicate the direction of the examination letters.
Zita
With so many opticians around, it’s hard to step into the business with something unique. We chose to take the path of debranding. Clear, transparent brand system, with an emphasis on quality materials, which expresses itself mainly through copywriting, letters and simple typography.
Zita
Zita
Zita
Zita
"We really appreciate the collaboration with Michal, because there wasn’t the traditional client-designer barrier between us. From the beginning, he approached ZITA like his own project and didn’t hesitate to sacrifice more hours of his time to reach the desired goal."

Daniel Grigar
Co-owner of Zita
Zita
Michal Slovak
My name is Michal Slovák and I am a senior graphic designer based in Slovak Republic. My specialties are branding and packaging.

In my 9+ years of experience I have worked with companies from Honduras to California, from New York to Prague, from Bratislava to Melbourne.

My design for LYRA Chocolate has won the Packaging of the Year 2017 Award for the best food packaging design in Czech and Slovak Republic and WorldStar Packaging Award. In 2018 was collection of Naša chocolate awarded with Slovak National Design Award. As of 2019 my designs have been printed on more than 30 million packages.


In 2013 I co-founded a beverage company Jablčnô which produces genuine apple cider. We’ve been featured on Forbes, Trend and HN.

contact me