Morho is
a premium
rye spirit
Morho is hand-malted and fermented rye spirit based on an old recipe of the
brand owners grandfather.
"Nowadays, our customers continue to praise the design for its simplistic and smart
beauty which ignites the desire to own it. We are extremely fortunate for having
Michal at the beginning of Morho's journey."
Peter Šulek
Co-owner of Spirit of Slovakia
Peter Šulek
Co-owner of Spirit of Slovakia
The assignment was to make the bottle
shape, logo and identity of the brand.
We wanted to avoid clichés with using
traditional folklore patterns so I
introduced a modern take on folklore
with symbolism. The bottle was to
define the rye spirit as the product that
is exclusive though very traditional. Its
target is mainly Slovak market where
it is recognised as a premium spirit
alternative.
A final minimalistic design has a vertical image to match the shape of the bottle.
The brand name refers to one of the most significant Slovak poems by one of Slovak
national revivalist Samo Chalupka. The word HO represents the double cross
relating to the state symbol of the Slovak Republic. Another folk motive is the letter
M that has a tear drop in the center. Details like the percent (%) symbol formed with
traditional Slovak shepherd’s axe which is on the list of UNESCO’s World Culture
Heritage and two rye grains help enhance an image of folk embroidery.
My name is Michal Slovák and I am a senior graphic designer
based in Slovak Republic. My specialties are branding and
packaging.
In my 9+ years of experience I have worked with companies from Honduras to California, from New York to Prague, from Bratislava to Melbourne.
My design for LYRA Chocolate has won the Packaging of the Year 2017 Award for the best food packaging design in Czech and Slovak Republic and WorldStar Packaging Award. In 2018, the packaging design for Lyra Chocolate Naša Collection was awarded the Slovak National Design Award. In 2020, I was member of the international jury for Zlin Design Week. As of 2021 my designs have been printed on more than 40 million packages.
contact me
In my 9+ years of experience I have worked with companies from Honduras to California, from New York to Prague, from Bratislava to Melbourne.
My design for LYRA Chocolate has won the Packaging of the Year 2017 Award for the best food packaging design in Czech and Slovak Republic and WorldStar Packaging Award. In 2018, the packaging design for Lyra Chocolate Naša Collection was awarded the Slovak National Design Award. In 2020, I was member of the international jury for Zlin Design Week. As of 2021 my designs have been printed on more than 40 million packages.
I was featured on Dieline,
Packaging of the World,
Lovely package,
World Packaging Design,
DeTePe,
Sketcher,
Grafika,
Fičí SME,
interez,
Denník N and
Rádio Devín.
In 2013 I co-founded a beverage company Jablčnô
which produces genuine apple cider. We’ve been
featured on Forbes,
Trend and
HN.
contact me