Kolatch produces premium sweets
KOLATCH TUBA is a dessert in a tube composed of premium ingredients
without artificial flavors. Simple just like the design of the package itself.
With the choice of fonts and colors we managed to create the impression
of a sweet dessert at first glance. And without banal and overworked
pictures of fruits or nuts.
The company manufactures its
products in an innovative way and
also pays attention to ethics and
ecology. Therefore, aluminum was
chosen for the product as it is a
material that can be recycled
indefinitely. As much as 75% of the
world's aluminum production is still
in circulation.
The recognizability of the brand's
products is important. The main
distinguishers are cream colors
reflecting the individual flavors and
their composition, while radically
differentiating the brand on the shelf
with their calm and unassuming
impression. The layout consists of a
combination of hand lettering type
that acts as a visual element and
messaging tool. It evokes a feeling
of creaminess free of unnecessary
descriptors. This results in a clean
layout that communicates the
premium category of the product.
Why did we choose Michal Slovák? In the beginning, we were looking for
a designer who would take our products from the local to the global level.
First of all, we liked his style and sense of color, so we approached him.
Then we experienced the second part, and that's his professionalism.
These factors have played a key role in deadlines and tense moments in
our business, so we are glad that Michal is our trusted partner. We are
looking forward to our further cooperation.
Michal Brzý a Marián Gábik
Owners of KOLATCH