Ovko makes quality
baby food since
1975
Redesign of fruit and vegetable baby foods packaging that exports in over 15,000,000
pieces per year.
Ovko is a Slovak company with a tradition that goes back to 1975. It is the
biggest producer of sterilized food, ready meals and baby food in Slovakia.
Available almost all over Europe, Asia and Northern America.
The aim was to create 13 fruit and 3
vegetable packages for babies and
toddlers.
The original design depicted the mascot of a dog that was culturally unacceptable in some target markets so it was necessary to create universal themes suitable for export.
The original design depicted the mascot of a dog that was culturally unacceptable in some target markets so it was necessary to create universal themes suitable for export.
The new design uses the smiley as the main theme as its the easiest cognitively
recognisable symbol for the earliest ages of humans. The faces are made out
of pieces of fruit and vegetables that create ears, eyebrows and other facial
features. Every flavor has its own color and playful looks. This way is the
packaging unique and recognisable on a store shelf at the first sight.
Additionally, it’s culturally acceptable all over the world.
The project was realized in early 2016.
The project was realized in early 2016.
My name is Michal Slovák and I am a senior graphic designer
based in Slovak Republic. My specialties are branding and
packaging.
In my 9+ years of experience I have worked with companies from Honduras to California, from New York to Prague, from Bratislava to Melbourne.
My design for LYRA Chocolate has won the Packaging of the Year 2017 Award for the best food packaging design in Czech and Slovak Republic and WorldStar Packaging Award. In 2018, the packaging design for Lyra Chocolate Naša Collection was awarded the Slovak National Design Award. In 2020, I was member of the international jury for Zlin Design Week. As of 2021 my designs have been printed on more than 40 million packages.
contact me
In my 9+ years of experience I have worked with companies from Honduras to California, from New York to Prague, from Bratislava to Melbourne.
My design for LYRA Chocolate has won the Packaging of the Year 2017 Award for the best food packaging design in Czech and Slovak Republic and WorldStar Packaging Award. In 2018, the packaging design for Lyra Chocolate Naša Collection was awarded the Slovak National Design Award. In 2020, I was member of the international jury for Zlin Design Week. As of 2021 my designs have been printed on more than 40 million packages.
I was featured on Dieline,
Packaging of the World,
Lovely package,
World Packaging Design,
DeTePe,
Sketcher,
Grafika,
Fičí SME,
interez,
Denník N and
Rádio Devín.
In 2013 I co-founded a beverage company Jablčnô
which produces genuine apple cider. We’ve been
featured on Forbes,
Trend and
HN.
contact me