Ovko is a quality
baby food since
Redesign of fruit and vegetable baby foods packaging that exports in over 15,000,000
pieces per year.
Ovko is a Slovak company with a tradition that goes back to 1975. It is the
biggest producer of sterilized food, ready meals and baby food in Slovakia.
Available almost all over Europe, Asia and Northern America.
The aim was to create 13 fruit and 3
vegetable packages for babies and
The original design depicted the
mascot of a dog that was culturally
unacceptable in some target
markets so it was necessary to
create universal themes suitable
The new design uses the smiley as the main theme as its the easiest cognitively
recognisable symbol for the earliest ages of humans. The faces are made out
of pieces of fruit and vegetables that create ears, eyebrows and other facial
features. Every flavor has its own color and playful looks. This way is the
packaging unique and recognisable on a store shelf at the first sight.
Additionally, it’s culturally acceptable all over the world.
The project was realized in early 2016.